Apollo G & Young Max hit Paris' moonlit streets for 'Change On Me' visuals
Apollo G has had a hurricane of a come up recently. From ‘Si k sta’; to ‘God Sent Me’; to ‘Tempo antigo’, he has been making bounds and one artist, in particular, that I have been following for the past 2 years with great intrigue. The best part is his consistency on his own platforms and brand. His latest music video comes from the dark streets Paris - ‘Change On Me’.
Directed by Yannick Monteiro, we see Apollo and the featuring artist, Young Max, walk the moonlit roads of Paris, France. They pass famous landmarks, such as the Eiffel Tower, the river Seine, padlock bridges (attached by couples as a sign of their relationship), Pont de Bir-Hakeim, and Les Quatre Temps. To push the cinematography even further, Monteiro as constructed phenomenal aerial shots of the city - capturing vasts amounts of the capital’s landscape, Grande Arche de la Défense, the Eiffel Tower, the Seine, skyscrapers, Moulin Rouge, and Paris’ own Statue of Liberty on Pont de Grenelle.
The song is slow and heart felt - produced, mixed and mastered by Young Max. Apollo raps in Portuguese (assumed), however Young Max takes the English tongue as he speaks - “I’m still the same so please don’t change on me. ‘Cuz I don’t know who I can trust around me.” Thus, taking this, and judging by the song’s title, we (potentially) see Apollo and Max discuss issues in gathering such fame, how to deal with it day to day, and how it effects their relationships and the people around them. It’s true, the young star has UK connections (as we can see via ‘Take Flight’) but he seems to be based in Portugal due to his frequent use of Portuguese throughout his platforms - plus for the past year or so his music videos are definitely too sunny to be England. This language gap is a shame, strictly for the fact that I’d be interested to understand what his thoughts are throughout his singles. To give him credit, he does often use English within his track’s but in retrospect, he doesn’t need to. He’s gathering a strong force of supporters already, and honestly, there needs to be room in this world for ‘pop culture’ that isn’t English/American. We see dancehall artists in Jamaica take Patois and their sound to a whole next level, and even more extraordinary, we see K Pop (Korean) stars crushing European and US tours as of late. Apollo appears to have a sensational ear for music - via what works with his voice and energy. He has a nice range, from steady songs like this, to dynamic, turn up songs. Go through his YouTube and tell us he isn’t an overall great artist for pop culture. With a great team and a great plan (which I’m sure he holds), I’m personally excited for his next 2-3 years and with hope’s of a full-length project, seeing as the last, Robin Hood, was in 2017.
Unfortunately this website wasn’t up and running until March but an artist he is connected to, Nissah Barbosa, dropped ‘Pinga’ around mid-February. The track is fire from the young woman. Electric, charismatic, fun, cool, and lively. Just wanted to shout her out as well.