Apollo G & Missy Bity partner to build 'Bu sta ku mi' (You Are With Me)
Apollo G and Missy Bity connect in Guiné-Bissau for the community-driven visuals of ''Bu sta ku mi'.
Apollo G is a record releasing monster, dropping a gem every couple weeks - ‘Change On Me’, write up here; ‘Prolífico’, write up accidentally deleted after spending maybe 2 hours on it 😫; and ‘Longi’. He now partners with the dynamic, Missy Bity, on this latest joint. Before getting into the record, it’s important to mention that Apollo is an extraordinary artist, due in part, to his strong team. With the likes of close producer, Young Max; directors Yannick Monteiro and Nahoykey; and the entire YM Designs and 25Eight Records conglomerates. This talented artist has truly surrounded himself with similarly talented creatives, thus their strength and efforts are showing.
The Portuguese rapper seems to use a variety of languages, and even released some early music based around England and in its tongue - found within his YouTube. However here, the language used is an intriguing intertwining of Portuguese-based creole (a stable natural language formed from the mixture of different languages), spoken in parts of Guiné and Cape Verde. Potentially quite biased, as I very much rate the guy’s music, all of his recent releases do not use the English language, yet they are incredible. One: good music is good music; and two: treating the world and its people as one, us in the West need to sample other country’s and culture’s music, no matter the dialect - we may even learn a thing or two. Though unfortunately, until I get a subscription for Rosetta Stone in Portuguese to understand the lyrics fully, or the 25Eight Records team fancies letting me write up their English press releases after communication with them…..👀, I can merely attempt to interpret what Apollo touches on within his record, and describe the music/visuals.
Produced by Young Max, this record bursts with brightness, sparkle, wave and movement. Through fresh snaps, crisp claps, an exotic guitar section and a bass that may be the hardest of the 2019 and holds the most pitch movement amongst the timbres, we hear the stem that Bity and Apollo grow from. I’ve been told that the title translates to “You Are With Me”, so hopefully I’m not destroying it too much by saying that we can assume this record is about relationships; potentially friends, family and community - seeing as the visuals are based around a local area and with local people.
The visuals are directed by Yannick Monteiro (YM Designs), whilst aerial shots are handled by Nahoykey. Deduced from a comment by Nahoykey, the visuals take place in Guiné-Bissau, which may be where Missy Bity is from. She is a new artist to myself, yet this introduction is excellent. She portrays strong and rich characteristics, via huge smiles; self-assured dancing; and loving interactions with others - an overall confident and fun performance, which was nice to watch. She contributes this, around seemingly rural parts of Guiné-Bissau - from vast fields; to housing areas; to busy streets. Noticeable and very pleasant to see is the community’s contribution to the visuals, as many are shown throughout the video, and something that Apollo and his team, frequently seems to make sure of.
Apollo jumps on the the record with a style different to what he has recently been putting out. After using a more melodic tone in the last couple songs, he now lays straight raps in between Bity’s harmonies. He sways in with a distantly, reverberate effect whilst singing, “Yeah, ahhh. I will never change for [another], no way.” What proceeds is him rapping in a more serious tone than Bity takes, and seemingly laying bars. From his characteristics in the visuals, he appears to be spitting knowledge, or experiences - maybe even a past story. But, what is certain, is his electric construction of flows that seep out and unravel before us. Whilst he seems to have barely taken a breath during the verse, his final few words slip out before Missy Bity grabs the reigns and injects her joyful spirit once again.
Thus, to finish on an Easter egg, we are delivered a snippet of Apollo next release.
Like much of Apollo’s work, he has fun; smiles and dances throughout. His content portrays a positive guy and community member, as he frequently has a host of friends and associates in his music videos. The man is a phenomenal artist, but the main take away personally, is his (speculated, just seen though his music) humbleness, kindness, social being, and love for others. From working with an array of other artists throughout the world, to getting his team, men, women, and children to have fun in his visuals; he is definitely creating a name for himself, the right way.