BANKS broadcasts unique style through the darkly beautiful 'Gimme'
BANKS released her latest single ‘Gimme’ April 29th, and now unveils to us the visualiser.
Visulisers are used more and more frequently from artists as they are a great way to push along interest for the track and attention to it. Particularly between the ‘limbo’ days of when the single drops, to when the music video drops. Even without dropping a music video, visualisers are a great commodity ultilise after a a single is released, due to the age we live in. As Instagram is the biggest social media platform, in terms of attention, and steals our unconscious minds during a quick flick, we drift further and further into a world where images and videos grab our attention above all other types of content - i.e. text is good, and image is great, but video is king.
Taking a close up of the artwork and using it for her visualiser, BANKS creates an interesting effect as her image sways from side to side. This is what originally grabbed my own attention, and this is surprisingly, the first song I’ve heard from the Orange Country singer.
The track, available across multiple platforms, combines intriguing styles and effects, such as heavy synths; thick reverb at times, as well as distortion; mechanically, pitched vocals; a drum pattern switch up; and well placed, vocal layering. Produced by BJ Burton, Hudson Mohawke, and Kito, we are submerged into a galaxy of deep atmospheric sounds and sweet, passionate vocals. Though the singing is predominantly bliss from the Californian artist, reverberated/distorted cries, and other post-effected adlibs jump out to elevate the song’s emotion. As does, a heavy drum pattern change, briefly giving the track a more ‘rap’ feel and a slightly darker section. Overall, the track is pop, but it’s darker, heavier, and more sinister almost, to what pop used to be 10 years ago. With the dominance of rap in pop culture, the pop genre is sourcing elements from it’s cousin, and these are the results - more mature; more realist emotions; less ‘bubble gum’; and certainly cooler (for lack of the better word).
Lyrics revolve around a lustful relationship. Written by BANKS and Josiah Sherman, we see the performing artist’s talent of songwriting and a nice, memorable chorus.