Digga D drops 'No Diet' amongst heavy ❌🥤 campaign
May 17th, 2019 - NEW single ‘P4DP’, and album Double Tap Diaries.
Digga D storms out with Gothic 'P4DP' visuals, aside Double Tap Diaries
Digga D takes things to a whole other level with an entire campaign for the release of ‘No Diet’.
With drill music encompassing the London streets, Digga D is one such artist at the top of the spectrum. Though there have been several instances which set this young man apart from the rest, two notable ones include ‘Who’, featuring Sav’O; and his verse on Russ’ ‘Gun Lean Remix’. Firstly, ‘Who’ is the coldest track of this year, whilst Digga’s bars and wordplay are a step above the average crud. This can also been seen as he smashes everyone else out the water on the ‘Gun Lean Remix’ - the rhyming pattern and wordplay here is a madness.
Fast forward to today and we see visuals for ‘No Diet’. Produced by Ghosty this style is common with what we have previously heard from Digga. Widespread bass; slow, long notes; and simple but commanding percussion - not to mentioned the now infamous “bubu” adlib. The West London rapper truly instills a next level of feeling into his audience; a coldness, darkness, almost calm savagery. Good or bad, it makes for the hardest rap music.
Throughout this latest single he shouts out past collaborator Russ; ‘full-fat coke’; his lifestyle and of course, crud shit. Topics may not be so different from other drill artists, but his lyrical talent definitely is:
”Whip it. Set it. Flick it. Chef it. Cop it, chop it, press it. Cop it, lock it, sell it. Rob it. Fly it. Drop it. Dry it. It’s there on demand, I supply it. You know the coke ain’t diet.”
”Bro don’t box like Jousha, shank game popular, do man proper, shotta. Throw me a box and I got ya. Man take risks for the pounds and prosper.”
In a time when the barriers of entry into the music industry are at an all time low, and the stereotype of rap becoming less lyrical resonates. Digga is most definitely an artist who has a instinctual talent for this art form. He co-directed this music video with Teeeezy, and it’s already trending fanatically on YouTube. This single comes with a huge campaign involving London streets and ❌🥤 stickers. If this all simply for a single, then fair play for the effort. However, it’s exciting to imagination a project from the rapper in the near future. Here’s the Smart link for access to multiple platforms.