Essie Gang producer J Rick launches his 2nd single, 'Gone'
Essie Gang’s J Rick has had a phenomenal come up with front man Octavian, yet he now ventures out to release solo music and brings a second single entitled, ‘Gone’.
The innovative and experimental producer “is on a ride from hype-building producer to solo act” (Bassil. R, Vice, 2019), and is proving to showcase why it is so vital for artists to build with a producer, and how far the beat moulders can take it.
After making a musical statement with ‘Party Here’ and ‘Hands’, it was clear that J Rick had something special and who’s bouncy, creative and unique instrumentals, were a perfect match to Octavian’s aloof and effortlessly talented style. He has remained the UK rap star’s key producer and DJ, yet now is releasing music himself.
The second single from him comes to us as ‘Gone’, and is accompanied with just as creative and natural visuals. The record contains multiple styles; all well executed by J Rick, and portrays a quality that some may not be expecting. Within, is real instrumentation - even it it’s all samples, the mixing is excellent. Lush vocals are spread across, also effected well, as other instruments are place into the track. This first forms a section that feels like a real-time band - shredding guitars; full strings; and lively drums. This is then cut into a more synthesised pattern and timbres. Seemingly returning to what J Rick is good at, we are introduced to several different sections, all housing their own vibe and dominate instruments. This track contains a lot - excellent musical quality; an exquisite mix; an unknown number of layers; nearly a dozen different sections; bounce; groove; meaning; passion; and spirit.
We knew that J Rick was good, but for me personally, I didn’t release he was this good.
Directed by Armin Druzanovic and co-directed by Barney Clark , the visuals place the producer in Egypt, and give us some sort of compilation-spectacle of lifestyle, nature, J Rick vibzing, urban settings, and night life. Amusingly we a given several “Where’s Wally”-type shots that have to camera zoom into a far away J Rick, whilst grooving. Overall, an interesting video that holds attention through uniqueness, creativity, and genuinely nice scenes.
All artists on the come up, one of the most important things you can do for yourself in this age of music, is to attach yourself with a phenomenal producer and build together. Over every other music intermediary needed, they may be the most crucial.