Kamar shows us what is rooted within & drops visuals for 'Roadman'
This is an artist confident to ‘kick off every door himself’, and is noticeably building up steam in his sound, community and name. Via his own YouTube channel, Kamar graces us with visuals to his most recent single ‘Roadman’. Check our write up on the single here.
Over a calm, lush instrumental, produced by CertiBeatz, we hear the Nottingham star rap of road life via a ‘blunt actuality of the streets’ narrative. This isn’t romanticised, which is what sets it apart from a lot of current rap. Kamar is speaking on relatable situations to many; how the ‘roadman’ effects him; and why he may do certain things, or act a certain way. Sprinkled on top is decent game for the youngers (“…I’ve been a different type of man in my community. Tell the youts dem educate yourself and get As in school.”) - something of a somewhat rarity more time now. With the vast majority of rappers leading its audience to materialism, false aspirations, certain idealism and hedonistic mentalities, and often idealising negative attributes, it’s good to see this Nottingham figure stepping into the realm of leading with a good message and focus - “…about drillings and chingings, we can see you’re immature”. We all need more Neighborhood Nips around us.
Visuals are executed by infamous Nottingham videographer, Rexo. Assumed to be somewhere in ‘Nottingham’, we see Kamar sounded by his peers, other rappers and friends. We see nothing fancy in this video, just the artist kicking it in seemingly familiar places, with familiar people. We may presume that this is a conscious orchestration to portray the visuals in this way, aligning himself with the moral of the song - what is rooted in him; and a glimpse into his everyday life.