Ryan De La Cruz dips into the dark realm with 'Syko'
Ryan De La Cruz is an intriguing artist hailing predominantly from East London. The man embodies independent, underground, raw talent; and one who is crafting his own unique sound and style. This can be seen in his latest music video for ‘Syko’.
After the break out single ‘Know About Me’ - which has accumulated over 1m views and is genuinely an incredible piece of audible and visual artistry - he has been steady releasing songs and the Belly EP.
Fast forward to last week, and we are delivered visuals for ‘Syko’. Cruz takes his style to a dark realm with this one as we can clearly interpret from the track’s title, and furthermore, with the video’s cinematography. Consistent of dark silhouettes in front of bright lights, the Leytonstone born artist finds himself awake in a straitjacket - a casual Tuesday morning for a psycho I presume. From that moment on, we find Cruz manifest into an array of eerie, juddering movements, unnerving glares, distorted twists, and forceful dance routines. Violent edits, doubled images, upside down portrayals, intoxicating lights, and never-ending shadows infuse to make the video just as spooky as Cruz’ performance.
In somewhat of a paradox to the sinisterism of this record, Cruz initiates his unique, smooth, and delicate singing style. Though main mainly soft and controlled – in an alternative R&B-esque style – his vocals are often corrupted by powerful, raised velocity outbursts that lash out similar to his convulsive movements.
The track is hard and an honourable release portraying this man’s talent; young in stardom. Young, and definitely not finished. The UK clearly has a gap in the market for an R&B star; for the longest, true and great artists have created their own sounds and styles (J Hus, Dave, Billie Eilish, Kendrick Lamar, The Weeknd, and countless more); and audiences are enthused by the ‘new’ – new, unusual voices; new, interesting visuals; new, unique looks; new, innovative styles. I’m certainly not adding pressure by putting Cruz into the category of artists previously mentioned, but with so many new artists using a copy and paste formula; this is one who isn’t.