First UK artist to successfully compete with a Juice Wrld style? Presenting Shiyah with 'Ninety9'
The transition from rap, to autotune, to this new rock-rap almost is intriguing to witness. From Lil Wayne, to Kanye, Future, Young Thug, Uzi, Juice Wrld. For pop culture, America will always be in charge and i guess our (the UK’s) big brother. Styles born over there, thus resonate here, and styles are changing. The next 10 years will surely see rap (the current lead genre of pop(ular) music) transform, evolve, fuse with other sounds and even be exploited to create the next pop music. Is this a return of rock? Combination to rock and rap? Melodically sung lyrics over rap beats? Or even dark R&B? Who know’s.
Anyway, to tie this rant together, the Uzi, Juice, Durk, Lil Baby’s of America are at the forefront of this new style. Yet, there hasn’t really been an English artist to genuinely create this same style - or at least well. This following rapper may be the first. Shiyah may potential be not as well-known as others but his latest record ‘Ninety9’ embodies this sung-rap style and does it well. In terms of harmonies, pop music and aligning with rap new, young sound, this track is phenomenal. In all honesty, it’s felt that if a Juice Wrld or even Octavian created this song, it would be straight on the airwaves - maybe not a chart topping hit but definitely something musically impactful.
So firstly, Shiyah has something. If this first one doesn’t bang, try again and again until a spark is formed and you have the ability to take off - similar to how Octavian blew up. If this is genuinely your style and your own creativity, keep at it and shit will click. It’s a great record to be introduced to you by.
”Keeping it 100, not 99” this track will resonate with those in a relationship. The chorus is full, but catchy; the melodies satisfy some sort of musical itch; and the verses are short but nicely alter away from the chorus, adding a little difference and interest before the almost addicting sound of the chorus returns.
There’s little justice i can do on explaining how dope the visuals are - creative ideas, imaginative edits, and colourful effects used throughout. It would be better to view it and see for yourself. Akmi Arts are the geniuses behind that.
To wrap up, it will be great to see where Shiyah heads, if he sticks with this style and is able to successful dominate that over here in the UK.
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