#TOPRATED: Digga D 'No Diet' | Trunkie 'More' | Malv 'Let Go'
#TopRated showcases last week’s highest engagements across Instagram.
1st | Digga D takes things to a whole other level with an entire campaign for the release of ‘No Diet’.
With drill music encompassing the London streets, Digga D is one such artist at the top of the spectrum. Though there have been several instances which set this young man apart from the rest, two notable ones include ‘Who’, featuring Sav’O; and his verse on Russ’ ‘Gun Lean Remix’. Firstly, ‘Who’ is the coldest track of this year, whilst Digga’s bars and wordplay are a step above the average crud. This can also been seen as he smashes everyone else out the water on the ‘Gun Lean Remix’ - the rhyming pattern and wordplay here is a madness.
Fast forward to today and we see visuals for ‘No Diet’. Produced by Ghosty this style is common with what we have previously heard from Digga. Widespread bass; slow, long notes; and simple but commanding percussion - not to mentioned the now infamous “bubu” adlib. The West London rapper truly instills a next level of feeling into his audience; a coldness, darkness, almost calm savagery. Good or bad, it makes for the hardest rap music.
Throughout this latest single he shouts out past collaborator Russ; ‘full-fat coke’; his lifestyle and of course, crud shit. Topics may not be so different from other drill artists, but his lyrical talent definitely is:
”Whip it. Set it. Flick it. Chef it. Cop it, chop it, press it. Cop it, lock it, sell it. Rob it. Fly it. Drop it. Dry it. It’s there on demand, I supply it. You know the coke ain’t diet.”
”Bro don’t box like Jousha, shank game popular, do man proper, shotta. Throw me a box and I got ya. Man take risks for the pounds and prosper.”
In a time when the barriers of entry into the music industry are at an all time low, and the stereotype of rap becoming less lyrical resonates. Digga is most definitely an artist who has a instinctual talent for this art form. He co-directed this music video with Teeeezy, and it’s already trending fanatically on YouTube. This single comes with a huge campaign involving London streets and ❌🥤 stickers. If this all simply for a single, then fair play for the effort. However, it’s exciting to imagination a project from the rapper in the near future. Here’s the Smart link for access to multiple platforms.
2nd | After dropping his mixtape, Bedroom To The Ballroom, in March 2019, Trunkie now releases the first set of visuals from the project. This music video is taken from the high-energy: ‘More’.
Showcased by GRM, the visuals are clean - bright, white backdrops; quick edits between Trunkie, models and dancers; and the occasional switch up of darker settings (house party / car styles). The use of inverted effects works well here, as they flicker on and off amongst the scenes. The darker settings can also be viewed in this inverted style, potentially portraying the good and bad - as we see Trunkie with masked up models cooking something up, and I can take a confident assumption they’re not practicing for British Bake Off. As the scenes flip between light and dark, good and bad (possibly), Trunkie uses an appealing flow to rap on wanting “more”. More, more, more money - as do we all.
The track flows nicely. Trunkie holds a interesting voice - switching between a calm, low tone, to a higher, more melodic tone - and the beat is addictive almost. Lastly, shout out the dancer in the ‘73’ tee - she kills it,. It’s good to see a contrast of active, fun, natural styles in music video rather than the same hot models, fast cars and material items that the majority of the public don’t own. As Trunkie lays out some cold footwork at the end, it’s good to see an artist having fun with it, and not taking himself too seriously.
Check the music video below, as well as his mixtape, Bedroom To The Ballroom.
3rd | Last month we saw Malv, who usually hones his craft on producing, release a chilled party banger with Baseman, entitled ‘Let Go’.
Also produced by the Hackey producer/rapper, Malv lays the verses as Baseman covers the chorus with his smooth voice and calm presence. The visuals are as soothing as the song. Though in a party setting, peaceful edits are involved - slow motion'; low, calm colours; and an overall cool atmosphere.
Full of women, neon lights, drink and good vibes, the visuals suit the track perfectly. A joyful ambiance fuses well with the productions rhythmic kick, dancing Caribbean steel drums, gentle bass, and floating synths. Bang this one out your car, speaker, phone, whatever. Whist the weather is good, holiday’s present, shorts and dresses are of an abundance, and spirits are lifted; this track is an equal match.