Yxng Bane takes us on vacation in 'Maximum'
Yxng Bane takes us through his holiday camera roll as we view self-shot visuals in 'Maximum'.
Yxng Bane is one of the most talented artist to come out of the UK in recent years. His vocals, music and movements are something to admire, and certified - 2 UK Top 10’s; his partnerships with the UK’s top young rappers, Yungen, M Huncho, D-Block Europe, Fredo, etc; his signing to Tinie Tempah’s Disturbing London; and close affiliation with G Frsh.
So it’s obviously to acknowledge that this song bangs. The narrative is focused around a loved-up relationship. However, most notable about the new release, is the creativity behind the music video. These portray the loved-up , ‘honeymoon’ phrase perfectly as we are taken to paradise with the couple - of bright blue seas, seemingly reflecting the flawless skies; lush scenery; and an overall a good vibe that you expect from this type of trip.
What makes these visuals stand out, and holds a phenomenal way of marketing, is that the video ratio is that of a phone. Not only just that make these visuals excellent to promote via social platforms, but it also gives a more personal interaction, as we witness Bane record the entirety of the vacation. Artist to fan engagement is strong. Dope concept.